Instagram : la une de l’ère mobile.

Roy, J.-H. (2021). Instagram : la une de l’ère mobile. Les Cahiers du journalisme - Recherches, 2, 69-97. https://doi.org/DOI:10.31188/CaJsm.2(6).2021.R69

Instagram is the mobile era’s front page. A computational analysis of both textual and visual elements of 32 French-language media Instagram posts over a decade (n = 82,902) reveals that they mainly use the social network as if it were a daily’s front page or a newscast’s teaser: to promote their stories. In its use by the news media included in this analysis, Instagram is thus more a marketing tool destined to elicit its users’ attention than a journalistic tool used to convey news and information to the public.

This content has been updated on 17 November 2021 at 9 h 29 min.