On designers’ use of biomimicry tools during the new product development process: An empirical investigation

Abstract

As technological problems and societal challenges become increasingly complex, designers are urged to recombine knowledge from different sources in order to innovate. In this article we question how nature may be the key source of inspiration and whether it can impact the new product development (NPD) process. We shed new light on whether designers and researchers are: first, familiar with biomimicry tools; second, aware of their characteristics; third, in favour of using biomimicry tools in the NPD process; and fourth, able to assess the impact of biomimicry tools on the NPD performance. By analysing survey data, counterintuitive results emerged concerning both the awareness of the biomimetic tools and their impact on the NPD innovation outcomes.