Expert Views in the Media during Canadian and Swedish Elections: Educative or Entertaining?

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Journalists who interview experts are motivated to select quotations that attract and entertain news consumers. This paper examines whether there is a relationship between how often experts appear in the media and the educational content of their quotes. The authors analysed quotes from experts in four Canadian and four Swedish newspapers during the national election campaigns held between 2000 and 2015. They conclude that newspapers prefer experts whose quotes are entertaining, at the expense of experts who can educate the public. The differences between Canada and Sweden are minimal. This suggests there are powerful forces that transcend national borders at work, including growing competition among media organizations.

This content has been updated on 24 November 2021 at 15 h 41 min.